Out Stress and Pressure, In Health and Leisure The New Marketing Plan Essay

Out Stress and Pressure, In Health and Leisure The New Marketing Plan - Essay Example Is the resort ready and equipped Notwithstanding the impressive standards, a new marketing plan coordinating and embodying all related functions affecting sales strategies for both goods and services, current and new, has to be devised in order to further promote the facilities and, in the process, increase the traffic of the visitors coming in to attain the given objective. The quality and ingenuity of the products are among the top priorities. From here on, all physical care and massage creams, oils, balms and the like will be indigenous, to be procured from among the best in the world. The honey from New Zealand, the virgin coconut oil made in the Philippines, the balms from North America and the other natural consumables will henceforth become fixtures in the health and wellness centers and beauty parlors. Highlighting the use of these products with pictures and labeled exhibits in conspicuous spots in relevant venues will most likely help convey to the customers the hotel management's great concerns for their health and body aura. To be likewise introduced are variations in the gym programs and detoxification centers. Bottomless ginger shakes with muscovado sugar in calculated quantity, fresh tomato juice, iced garlic-in-tea drink, onion honey lemon beverage and similar thirst quenchers are to be provided each participating guest. To be added maybe is chilled fresh cow's milk which contains more anti-oxidants than commercially packed non-organic ones. (Health Benefits of Organic Food, Organic Facts Your Gateway to Unbiased Information. [internet]). Such a good deed shall verily manifest how true is the hotel to as far as concerning the quality of the products that the resort wants to be known for, among others. These are small things which mean a lot and which will surely show the passion for bringing real good health to the tired businessman or professional who has chosen this beautiful leisure landmark. Demonstration model gardens fully developed out of worm castings, Charles Darwin's living soil, will be put in place along prominent roads and pathways. Pretty-looking green and leafy veggies are to be planted in the plots for everybody to see. These will emote the seriousness of the in-house go-organic crusade for the satisfaction of the week-enders who have come to re-energize the body and the soul after a five-or-six-day boring routine. Any no-nonsense top-caliber achiever so deserves. The employment of masseurs and therapists must likewise be with some innovations. There will be free choices along age, race and physical build dynamics. For instance, the guy who desires Thai massage has to be attended to by a Thai or an Asian. We cannot imagine how a client will feel being Thai-massaged by a blonde-haired white European lady. All these propositions relative to the products of the resort surely answer the query why Hotel X will stand out over the rest. Simply said, it is because the new management knows and believes in the products and the care for those who will use the merchandise. One cannot sell something that he has no knowledge about. (Shari Waters, Benefits of Product Knowledge, About.Com. [internet]). The next item in this is whole caboodle is the needed