Marketing and Activity - 1429 Words

Revision for marketing: Topics 1 Activity 1.1 Why is understanding customers wants so critical for marketers? How are the concepts of value and satisfaction related to each other? Explain the differences between transactions and relationships. Activity 1.2 Now apply the issue discussed in Activity 1.1 to the following questions. Consumers usually choose from a tremendous variety of products and services to satisfy a given need or want. Consider your need for nourishment. How does that need translate into different wants? What marketing offers are available to satisfy your needs that also appeal to your wants? How might other consumers in different market segments meet the same need for nourishment Activity 1.3 Idea†¦show more content†¦Consider a food retailer like Subway, which makes sandwiches and offers chips and drinks. Think creatively to describe one growth opportunity for Subway for each of the four product/market expansion grid cells. Activity 2.3 Idea for a Marketing Debate—What good is a Mission Statement? Virtually all firms have mission statements to help guide and inspire employees, as well as signal what is important to the firm to those outside the firm. Mission statements are often the product of much deliberation and discussion. At the same time, some critics claim that mission statements sometimes lack â€Å"teeth† and specificity. Moreover, critics also maintain that in many cases, mission statements do not vary much from firm to firm and make the same empty promises. Take a position: â€Å"Mission statements are critical to a successful marketing organisation† versus â€Å"Mission statements rarely provide useful marketing value†. Activity 2.4 Discuss the following issues: Do you agree that the value chain is only as strong as its weakest link? How can partnering with other organisations to form a value-delivery network further strengthen a firm’s performance? Activity 2.5 Discuss the following issues: a) Discuss the differences between the following terms: marketing segmentation, target marketing, and marketShow MoreRelatedBusiness Activities And Marketing Activities2515 Words   |  11 PagesBSBMKG414 Undertake marketing activities Assessment Task 2: Plan marketing activities In this assignment I would like to discuss Lavender bakery locating in Malaysia. Conduct research on trends in the industry within which the company operates and provide a brief analysis of these trends and the relevance to the company’s activities. †¢ Combining Cafà ©, bakery and bistro in one store: Lavender flagship store not only provide bakery and fine dessert but also providing coffee and light meal for theRead MoreMarketing Activity And Business Activity Essay1373 Words   |  6 Pages1. 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A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff. The family start-up business Chef Vending (Chef), LLC imports vending machines and commercial food and beverage equipment from Spain. At Chef Vending we are determined to penetrate the vending industryRead MoreImplement And Monitor Marketing Activities1937 Words   |  8 PagesImplement and monitor marketing activities Part A: Develop a marketing strategies briefing and plan a team building activity 1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff. Executive Summary leeta lotion is a skin repair lotion which can absorb deeply to heal skin .Our unique moisturizing lotion helps to relieve the itch of the dry skin which is suitable for all people. This product can be purchased in any department stored